{"id":16662,"date":"2023-08-01T12:33:29","date_gmt":"2023-08-01T10:33:29","guid":{"rendered":"https:\/\/www.aselec.es\/?p=16662"},"modified":"2024-04-02T15:45:03","modified_gmt":"2024-04-02T13:45:03","slug":"simon-col%c2%b7labora-en-la-taula-redona-interiorisme-davant-el-repte-de-la-intel%c2%b7ligencia-artificial-organitzada-per-decotherapy","status":"publish","type":"post","link":"https:\/\/www.aselec.es\/va\/simon-col%c2%b7labora-en-la-taula-redona-interiorisme-davant-el-repte-de-la-intel%c2%b7ligencia-artificial-organitzada-per-decotherapy\/","title":{"rendered":"Simon col\u00b7labora en la taula redona &#8220;Interiorisme davant el repte de la Intel\u00b7lig\u00e8ncia Artificial\u201d organitzada per Decotherapy"},"content":{"rendered":"<p><a href=\"https:\/\/www.simonelectric.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Simon<\/strong><\/a>, companyia l\u00edder en material el\u00e8ctric i referent en disseny d&#8217;il\u00b7luminaci\u00f3, va participar el divendres 14 de juliol en la taula redona \u201c<strong>Els professionals del disseny davant el repte de la Intel\u00b7lig\u00e8ncia Artificial<\/strong>\u201d. Aquesta trobada es va celebrar a l&#8217;Auditori de CaixaBank Day One, a Barcelona, organitzada per la plataforma de disseny d&#8217;interiors <strong>Decotherapy<\/strong>, empresa l\u00edder en serveis de decoraci\u00f3 digital.<\/p>\n<p>Representants del sector del disseny d&#8217;interiors van analitzar la implementaci\u00f3 de la Intel\u00b7lig\u00e8ncia Artificial (IA), la qual suposa un canvi social i econ\u00f2mic considerat com la 4a revoluci\u00f3, amb implicacions laborals i \u00e8tiques que impacten en tots els sectors. Aix\u00ed doncs, es van abordar els desafiaments i oportunitats en termes d&#8217;adaptaci\u00f3 a aquesta nova tecnologia, amb solucions autom\u00e0tiques i canvis en els processos de disseny.<\/p>\n<p><strong>Salvi Plaja<\/strong>, Chief Design &amp; Sustainability de <strong>Simon<\/strong> i president del FAD va compartir taula amb <strong>Isern Serra<\/strong>, dissenyador de l&#8217;Estudi Isern Serra; <strong>Ana Lozano Portillo<\/strong>, arquitecta i CEO de Valenthia Strategy; <strong>Carlos L\u00f3pez Ullod<\/strong>, CEO de Grup AIA i <strong>Gracia Cardona<\/strong>, CEO de Decotherapy. La periodista <strong>Marta Tamayo<\/strong> va moderar l&#8217;esdeveniment, reunint un p\u00fablic de dissenyadors d&#8217;interiors, arquitectes i altres professionals del sector.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.aselec.es\/va\/simon-colabora-en-la-mesa-redonda-interiorismo-ante-el-reto-de-la-inteligencia-artificial\/simon-mesa-redonda-1\/\" rel=\"attachment wp-att-16655\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16655 size-medium\" src=\"https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/07\/simon-mesa-redonda-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/07\/simon-mesa-redonda-1-300x200.jpg 300w, https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/07\/simon-mesa-redonda-1.jpg 721w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u201cSempre comencem amb el corrent dist\u00f2pic, des de la por, i a m\u00e9s \u00e9s la primera vegada que els professionals qualificats es veuen atacats\u201d, indica Ana Lozano, arquitecta i business angel, que es mostra optimista amb la IA \u201cque ha arribat per a quedar-se i no llevar\u00e0 llocs de treball, equilibrar\u00e0 les forces de g\u00e8nere en sectors com la construcci\u00f3, eliminant tasques repetitives i f\u00edsiques\u201d. <strong>Ana Lozano<\/strong>, que lidera el grup d&#8217;investigaci\u00f3 en Arquitectura Generativa i Intel\u00b7lig\u00e8ncia Artificial del Cl\u00faster de l&#8217;Edificaci\u00f3 considera que la IA tamb\u00e9 ens permetr\u00e0 \u201crecrear formes que fins ara ens semblaven impossibles\u201d.<\/p>\n<p style=\"text-align: left;\">La tecnologia obri les portes a la democratitzaci\u00f3 del disseny \u201cel que no est\u00e0 malament\u201d, apunta el dissenyador <strong>Isern Serra<\/strong>, que ressalta la import\u00e0ncia de les persones \u201cla figura del DJ no ha desaparegut perqu\u00e8 hi ha una part de direcci\u00f3 i de relaci\u00f3 amb el p\u00fablic que no es pot substituir\u201d. En aquest sentit, <strong>Salvi Plaja<\/strong> indica que les persones s\u00f3n el centre \u201cen <strong>Simon<\/strong> portem temps utilitzant IA en la generaci\u00f3 de serveis per a les persones i des del FAD estem vetlant per tot el relacionat amb les aplicacions de generaci\u00f3 de contingut, tots els drets que hi ha darrere, com d&#8217;invasiu ser\u00e0 per a la professi\u00f3 i tota la q\u00fcesti\u00f3 \u00e8tica\u201d.<\/p>\n<p><a href=\"https:\/\/www.aselec.es\/va\/simon-colabora-en-la-mesa-redonda-interiorismo-ante-el-reto-de-la-inteligencia-artificial\/simon-mesa-redonda-3\/\" rel=\"attachment wp-att-16657\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16657 alignleft\" src=\"https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/07\/simon-mesa-redonda-3-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/07\/simon-mesa-redonda-3-200x300.jpg 200w, https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/07\/simon-mesa-redonda-3.jpg 532w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>La IA promet ser una eina imprescindible per als dissenyadors d&#8217;interiors \u201cpot encarregar-se de tasques repetitives com la selecci\u00f3 de producte, facilitar-nos el proc\u00e9s creatiu donant-nos material d&#8217;inspiraci\u00f3 i proporcionar-nos una major interacci\u00f3 del client que pot experimentar amb diferents eines i aterrar les seues idees\u201d, indica <strong>Gracia Cardona<\/strong>, matisant que aquestes aplicacions digitals per a usuari final no substitueixen al professional que continua tenint el valor de la creativitat.<\/p>\n<p>La creativitat i una possible homogene\u00eftzaci\u00f3 dels dissenys ha centrat part de la conversa \u201cles m\u00e0quines s\u00f3n millors que nosaltres processant dades, per\u00f2 nosaltres som els creatius, per exemple, costa molt que un programari entenga la ironia\u201d, planteja <strong>Carlos L\u00f3pez Ullod<\/strong>, CEO de Grup AIA, empresa pionera de IA fundada en 1988 que tamb\u00e9 posa de manifest la saturaci\u00f3 d&#8217;aplicacions de IA \u201ccada setmana hi ha una nova i moltes vegades no sabem b\u00e9 qu\u00e8 aporta\u201d. Una tend\u00e8ncia que <strong>Gracia Cardona<\/strong>, CEO de Decotherapy, considera que, en moltes ocasions, \u00e9s m\u00e9s una estrat\u00e8gia de m\u00e0rqueting que una Intel\u00b7lig\u00e8ncia Artificial real amb utilitat per a les persones. \u201cEl disseny ha de pensar en la persona, qu\u00e8 necessita per a viure millor i, en aqueix sentit, hem d&#8217;encaminar els desenvolupaments de IA\u201d, conclou.<\/p>\n<p><strong><a href=\"https:\/\/www.aselec.es\/va\/simon-col%c2%b7labora-en-la-taula-redona-interiorisme-davant-el-repte-de-la-intel%c2%b7ligencia-artificial-organitzada-per-decotherapy\/simon-mesa-redonda-4-2-2\/\" rel=\"attachment wp-att-16669\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16669 alignright\" src=\"https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/08\/simon-mesa-redonda-4-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/08\/simon-mesa-redonda-4-200x300.jpg 200w, https:\/\/www.aselec.es\/web\/wp-content\/uploads\/2023\/08\/simon-mesa-redonda-4.jpg 545w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/strong><\/p>\n<p><strong>Ana Lozano<\/strong> i <strong>Carlos L\u00f3pez Ullod<\/strong> han ressaltat la possibilitat que Espanya, especialment Catalunya, es convertisca en pionera en el desenvolupament de la IA, gr\u00e0cies al talent en el desenvolupament de IA que impulsa el creixement del sector de les ind\u00fastries creatives, amb m\u00faltiples aplicacions en \u00e0rees enfocades en la creaci\u00f3.<\/p>\n<p>Amb una visi\u00f3 clara cap al futur i un fort comprom\u00eds amb la divulgaci\u00f3 de la llum, <strong>Simon<\/strong> impulsa el coneixement i l&#8217;avan\u00e7 tecnol\u00f2gic. La marca secunda activament el desenvolupament de la IA per a millorar i facilitar els serveis destinats a les persones. Reconeixent el potencial transformador d&#8217;aquesta tecnologia, <strong>Simon<\/strong> treballa perqu\u00e8 beneficie a la societat, brindant solucions innovadores que milloren la vida de les persones en diferents aspectes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon, companyia l\u00edder en material el\u00e8ctric i referent en disseny d&#8217;il\u00b7luminaci\u00f3, va participar el divendres 14 de juliol en la taula redona \u201cEls professionals del disseny davant el repte de la Intel\u00b7lig\u00e8ncia Artificial\u201d. Aquesta trobada es va celebrar a l&#8217;Auditori de CaixaBank Day One, a Barcelona, organitzada per la plataforma de disseny d&#8217;interiors Decotherapy, empresa&#8230; <a href=\"https:\/\/www.aselec.es\/va\/simon-col%c2%b7labora-en-la-taula-redona-interiorisme-davant-el-repte-de-la-intel%c2%b7ligencia-artificial-organitzada-per-decotherapy\/\" class=\"excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":16654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[67,73,104],"tags":[89],"class_list":["post-16662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altres-noticies-inici","category-blog-va","category-totes-les-noticies-actualitat","tag-noticia-patrocinada-va"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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